This information and the privacy statement below apply to our online advertising and the technology platforms we utilize (Platform Providers), and will be of general interest to Internet users. If you have any questions about this information, please contact us at info[at]laserguidedmarketing.com
Opt Out: To opt-out, simply clear ALL COOKIES from all of your web browsers to remove all cookies inserted into your browsers by this site or any of its partners, affiliates or advertisers you may be forwarded to through various links on this site.
All Users also expressly agree that by using this site and all subdomains thereof thereof and/or sites linked to that user may click through to, that website owner may convert any SHA256, MD5 or other hash file into User’s first party data by whatever means necessary, converting such to private first party data such as full name, email address, physical address, website address, phone number and all other such information, and that website owner as well as any and all marketing partners may use such to remarket to them through any marketing channel the website owner or such marketing partner chooses to use. User also expressly agrees that website owner and their marketing partners may track User’s behavior through actions taken or not taken from emails that website owner and their marketing partners may send User, either as a result of a direct opt-in or from obtaining such email address via conversion of a hash file. User also agrees that by using this site (inclusive of any and all subdomains thereof and/or sites linked to that user may click through to) and providing such retargeting pixels and hash files which can be converted into first party data about the User means that website owner and marketing partners have been granted express permission by the User to remarket to User via phone, email and all other methods, even if User is on a do not call or email list, unless and until User expressly notifies website owner and any such marketing partner that they are opt-in out of receiving such communications.
Ad Server: An ad server, in general, is responsible for delivering an ad to be shown in a web page. Today, communications may be sent to several servers in the process of selecting and delivering an ad, which occurs in a matter of milliseconds.
Beacons and Tags: Beacons and tags enable online advertising companies to collect data and serve specific advertising on web sites by allowing communication between a web browser and an ad server. A beacon (or web beacon) is a small transparent image that is placed on a web page, and a tag is a small piece of computer code that is run by the web browser.
Cookie: A cookie is a small text file that is stored in a web browser by a website or ad server. By saving information in a cookie, websites and servers can remember preferences or recognize browsers from one visit to another or from one website to another. Amongst other things, cookies can help speed up load time of web pages, and display related content, ads or offers. (See the Privacy Statement below for information on how cookies are used on “http://laserguidedmarketing.com and all sub-domains therof”)
Interest-Based Advertising: Interest-based advertising uses information collected across multiple web sites to predict users’ preferences and to show ads that are most likely to be of interest to those users. For example, if a user visits a travel site, they might see travel related ads on another site. GetDetailsHere.net offers web users choices with respect to the use of the LASERGUIDEDMARKETING.COM website along with offers, referrals, and platforms sent to for advertising.
PII: Personally Identifiable Information (PII) is information that by itself can be used to identify a specific individual. PII includes such things as name, address, phone number, and email address. LASERGUIDEDMARKETING.COM RTB advertising partners prohibit their customers from providing PII for use on their Platform. (See the Privacy Statement below for more information.)
Non-PII: Non-Personally Identifiable Information is information that cannot by itself be used to identify an individual person. Non-PII includes such things as browser type, operating system, the web address of a web page visited, the time and date a web page was visited, and the web address of the referring page. It may also include the number of times a particular browser has been shown a particular ad, or it may include generic categories indicating inferences that have been made about users’ interests.
Real-Time Bidding: Advertising buyers are able to bid in “real time” for the opportunity to show an online advertisement when a web page is loaded by any given web browser. The winning bidder gets to show their ad in the web page. Of course, the explanations above are simplified. There are many resources available on the web to learn more about these concepts and online advertising in general. Although we have no responsibility for the content of these sites, we offer the following as good places to start learning more about how information is collected online and used:
- All About Cookies:allaboutcookies.org
- info, For Consumers page:www.aboutads.info/consumers
- The Network Advertising Initiative:org/managing/learn_more.asp
- In the EU:youronlinechoices.com
- About web browser cookie settings: — Internet Explorer:microsoft.com/kb/196955 — Firefox: support.mozilla.com/en-US/kb/Cookies — Chrome:www.google.com/support/chrome — Safari: docs.info.apple.com
LASERGUIDEDMARKETING.COM’s Advertising Platform Providers
At all times, LASERGUIDEDMARKETING.COM and it’s owner GREGORY A LANE may use multiple technology platforms to buy, sell, and deliver online advertising, including interest-based advertising, to you, through display advertising, banner advertising, text message marketing, email marketing, retargeting, real-time bidding and other advertising platforms.
The Platforms utilizing retargeting and real-time bidding are specifically designed to enable advertising through the use of non-PII that may be collected by us and/or our clients, and other advertisers using and or linked to the Platforms, or that all above referenced parties may acquire from other sources, sites and advertising platforms. As described in the Privacy Statement below, LASERGUIDEDMARKETING.COM and GREGORY A LANE makes certain uses of the non-PII collected by visitors on this website as well as clients on the retargeting and real-time bidding Platforms, as well as Personally Identifiable Information via other methods such as email marketing, text message marketing, direct mail and other advertising media.
The LASERGUIDEDMARKETING.COM Platform Cookie Statement
- The Platforms may use unique cookies to identify web browsers and to store data for advertising purposes, including interest-based advertising.
- The Platforms may use unique cookies to store ad delivery and reporting data, such as, for example, which ad was shown, the number of times a particular ad has been shown, and how recently an ad has been shown to a particular web browser.
- The Platforms may use unique cookies to track users’ responses (clicks and conversions) to ads purchased on the platform.
- The Platforms may use non-unique cookies for server load-balancing and similar technical purposes.
- The Platforms may use non-unique cookies to store users’ opt-in and opt-out choices.
- The Retargeting and RTB Platforms are designed to use only non-PII, and the Platforms have contractual provisions that prohibit clients of the Platform from associating Platform cookies with PII.
- The Platforms and this website may collect and append other information as it becomes available as well.
LASERGUIDEDMARKETING.COM Platform Privacy Statement
Effective April 20, 2014: This privacy statement describes use practices and policies with regard to the information that is collected on the Platforms used by LASER GUIDED MARKETING and GREGORY A LANE on “http://laserguidedmarketing.com and all sub-domains therof” due to cookies that may be inserted onto your computer and/or into your computer browser; however, it does not state or cover the use practices or policies of our clients or advertisers, of the websites on which ads are shown, or of other parties.
What information is collected and used?
The Platforms are designed to collect and use only non-PII.
How is information collected?
For what purposes do we use the collected information?
The Platforms use the information to provide, operate, manage, maintain, and enhance the Platform.
What information do we share with third parties?
Except for data collected on the Platform and provided to clients, partners, and service providers to operate or enhance Platform services, or as required by law, Platform providers do not share the information collected on the Platform with others.
How is the information stored and how long is it kept?
The information is stored using generally accepted security standards. It is retained for up to 12 months, and is then aggregated.
What are your choices?
Web users may opt out of use of the Platform for interest based advertising.
What happens if this privacy statement is changed?
Check this policy for changes. Material changes will not be applied to previously collected information.
Email Us: info[at]laserguidedmarketing.com
What information do we collect and use?
PII: Platform providers do not collect or use PII on the Platform, and prohibits clients from collecting or using PII on the RTB Platform.
Non-PII: Platform providers, LASER GUIDED MARKETING and GREGORY A LANE also makes some uses of non-PII collected on the Platform and through “http://laserguidedmarketing.com and all sub-domains therof”.
How do our Platform providers collect information?
For what purposes do Platform providers use the information?
Platform providers use the information collected on the Platform to provide, operate, manage, maintain, and enhance the Platform.
LASERGUIDEDMARKETING.COM, GREGORY A LANE and any Platform provider may act as a client of the Platform to engage in its own online advertising of its business.
The Platform enables LASERGUIDEDMARKETING.COM, GREGORY A LANE and its clients and advertisers to use non-PII they collect to buy and sell online advertising, including interest-based advertising, using real-time bidding, and may use Personally Identifiable Information for other advertising and marketing methods.
Particular advertising-related purposes for which LASERGUIDEDMARKETING.COM, GREGORY A LANE and its clients and advertisers may use the non-PII they collect on the platform include:
Interest-based advertising: To opt out of interest-based advertising on the Platforms, go to the “What are your choices?” section below.
Limiting the number of times a user sees a particular ad
Showing ads in a particular sequence
Customizing ads to a particular geographic region
Showing ads related to the content of the web page on which they are shown
Determining when users respond to ads
Reporting aggregated statistics regarding, for example, the effectiveness of online advertising campaigns.
What information do LASERGUDEDMARKETING.COM and GREGORY A LANE Platform Providers share with third parties?
Platform providers may, to operate or enhance Platform provider’s services, provide data collected on the Platforms to clients, partners, and other service providers. In addition, Platform providers may disclose such information in the event we reasonably suspect malicious activity or believe that we are legally required to do so. Platform providers may also share aggregated data derived from the Platform, including, for example, statistics about Platform activity. Finally, Platform providers may transfer Platform data to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
How is the information stored and how long is it kept?
Platform providers use generally accepted industry security standards on the Platforms.
Non-PII stored in the platform is retained in the Platform in non-aggregated form for up to 12 months. Aggregated data is used for reporting and analysis, and may be stored in the Platforms for up to 2 additional years.
What are your choices?
You can opt out of interest-based advertising.
Platform Providers Opt Out: You can click the link below to opt out of having the Platforms used to select ads for you based on your online behavior. When you opt out, an opt-out cookie (from adnxs.com and/or other providers) will be stored in your web browser. The Platform will know the choice you have made when it sees your opt out cookie, and will apply your choice to all companies’ use of the Platform. If you block or delete the opt-out cookie, the Platforms will not see your choice.
To learn more about interest-based advertising, and to access the opt-outs of other online advertising companies, visit the Network Advertising Initiative
LASERGUIDEDMARKETING.COM and GREGORY A LANE support industry self-regulation, and endorses best practices and self-regulatory requirements that apply to the Platforms, and intends to only use Platform providers that are members in good standing of the Network Advertising Initiative (NAI). These industry sites also provide useful information about advertising industry self-regulation of interest-based advertising:
U.S.-E.U. Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework
For personal information we transfer from the European Union to the United States, we intend on only using Platform Providers that adhere to the principles of the U.S.-E.U. Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework, as set forth by the U.S. Department of Commerce (http://export.gov/safeharbor For questions or complaints related to the collection, retention, or use of data under either of the Safe Harbor Frameworks, please email info[at]LaserGuidedMarketing.com
Unresolved privacy complaints under either of the Safe Harbors will be referred to the American Arbitration Association as an independent dispute resolution mechanism.
What happens if this privacy statement is changed?
We may change this privacy statement at any time. However, if LASERGUIDEDMARKETING.COM, GREGORY A LANE or its Platform Providers were to make material changes, those changes would not be applied to information collected prior to such changes.
If you have questions about privacy on the LASERGUIDEDMARKETING.COM website, inclusive of all subdomains, or any of its Platform Providers, you may email us at