Multi-Channel Marketing Systems

Empowering You To Maximize The Value Of Each Customer

Why Use Multi-Channel Marketing?

  • Reaches Your Customers How THEY Want…When They Want

  • Generates More Leads

  • Creates Higher Quality Leads

  • Increases Lifetime Customer Value

  • Maximizes The ROI On All Your Marketing & Advertising

Call Now To Find Out How You Can Start Profiting Today From Multi-Channel Marketing. Connect With And Convert Customers More Effectively Than Ever.

Multi-Channel Marketing Software

Analytics

Our team of statisticians have created top-level analytic software that delivers objective insights from consumer behavior to maximize all of your marketing efforts. We transform data into intelligence so our clients engage their customers and prospects more effectively and profitably.

We Turn Data Into Intelligence

A sampling of our capabilities include: Predictive Modeling, Customer Segmentation, Lifetime Value Modeling, Geospatial Analysis, Marketing Optimization, Web Analytics and Site Optimization, Multivariate Testing, Demographic or Firmographic Profiling, ROI Forecasting and Measurement.

Automated Lead Generation

We provide all of the tools you need to implement automated Inbound and Outbound Lead Generation, Lead Nurturing and Lead Scoring, which results in a more successful sales force with a higher close rate. Each lead can be directed to the appropriate person.

Optimize Sales Force Efficiency

Increase the number of qualified leads in your sales pipeline, sending only qualified leads to the sales force with detailed lead info and score, while funneling colder leads into multi-touch lead nurturing programs, with lead score triggering instant notifications.

Automated Lead Nurturing

Lead nurturing is about building relationships and trust with your prospects in a way that is both consistent and relevant. Developing qualified leads by nurturing them until they are sales-ready, can substantially increase sales and decrease lead costs.

Long Term Rewards

Lead nurturing builds long-term relationships. Fostering respect, being a good listener, and keeping things interesting are paramount. Anecdotal evidence suggests that nurtured prospects buy more, require less discounting, and have shorter sales cycles than non-nurtured prospects.

Call Center Integration

Your outbound prospecting and lead generation need to be integrated with your call center, especially when response times are critical. Our platform is API enabled to integrate your call center, add features like 'Click to Call' in your creatives, and route calls to the most qualified agent.

Timely & Relevant

Our system is capable of responding to any inbound or outbound trigger that requires an immediate personal touch, with the data collected in the Call Center Management System being retrieved and added to the prospect’s profile, then used to initiate additional timely and relevant marketing messages.

Campaign Management

Create fully-integrated campaigns on your desktop with our “drag-and-drop” editors and pre-configured campaign templates, that guide you from concept to launch. Easily and effortlessly map out each step of your campaigns.

Seamless Tracking Across All Channels

Build Campaign Flows That Include Email, Mobile, Social Media, Direct Mail, Landing Pages, Forms, Surveys, Auto-Responders, Timed Responses, Drip Marketing and More. Grow Your Business And Maximize Your Revenue.

Custom Solutions

We understand that your business has unique marketing requirements. Now you can leverage our years of experience designing advertising and marketing campaigns that will fit your brand and optimally highlight your products and services.

Custom Campaigns Always Out Perform

Marketing Campaigns Are Never Optimal If They Are Cookie-Cutter Repeats. Our Years Of Marketing Systems Expertise Will Create Custom Solutions To Improve Response And Your Bottom Line Profits So You Can Focus On Your Highest And Best Use.

Customer Retention

Customer attrition can cost your company millions of dollars in lost revenue, plus the cost of acquiring new customers to replace them. Having a strong customer retention program in place can help you hold onto to your hard-earned clients and increase your return on investment.

The Cold Hard Facts

Maximize your relationships with existing customers and communicate via preferred channels. It costs 6–7 times more to acquire a new customer than retain an existing one, and a 5% reduction in the customer defection rate can increase profits by as much as 95%.

Direct Mail

Our platforms enables you to integrate digital postcards into your campaign to drive home your offer in a highly visual, tactile manner. Direct mail continues to be one of the most reliable direct marketing channels and continues to be effective when combined with the newer channels.

Personalization Maximizes Respone Rates

We make your direct mail campaigns interactive by adding personalized URL’s to the direct mail piece, which opens a landing page or micro-site with the person/company name, which can add coupons and discount codes that are stored in the cell phone.

Email Marketing

Launch Manual,Triggered or Time-Based Email Marketing Campaigns using our Design Studio. Now you can create simple or complex email campaigns with a few clicks, with eye-catching design templates to substantially increase response rates.

Next Level Email

Our platform comes with a variety of pre-configured email campaigns that any non-technical user can implement. Create your email list, set the timing to launch your campaign, select your creative and you are good to go, without needing to know HTML programming.

ESP API

Our platform is API enabled so you can use your existing Email Service Provider (ESP), or we can push this data through our own {cbt-quote}In-House{cbt-quote} Mail Transport Agent (MTA), located on our domains and IP addresses. You choose - one or the other or both!

Connect Your Own Email Service Provider

We can connect your ESP's MTA and inject data (content interactions) straight into your database, streamlining the workflow and minimizing setup charges. Or simply use our In-House, Cloud-Based MTA, which can altogether eliminate the need to have a separate ESP.

Full Service Marketing

Now you can harness our team's vast experience in Email Marketing, Web Design, Print Media, Mobile Marketing, Social Media Marketing and Brand Management, as well as Complex Sales Funnel Design, and Conversion Optimization.

Optimal Response Campaigns

We develop, implement, execute and fine tune your sales and marketing strategy so you can focus on achieving your business objectives. Enjoy 1st Class Campaigns that reinforce your brand, and clearly communicates your offers to your target audience, via the channel that drives the highest response rates.

Graphic Design

Our design team will work with you to produce marketing collateral that communicates your messages clearly to your target audience. Your message will remain consistent, leveraging your products and services throughout all of your campaigns.

Your Turn-Key Design Team

We are experts in creating messages for all channels—email, direct mail, landing pages, forms, surveys, text messages and social media. You can harness our team's vast experience to create first class designs that reinforce your brand and capture the attention of your target audience.

Landing Pages

Lead generation pages are used to capture user data, such as a name, email address, mobile phone and even survey data. The sole purpose of the page is to collect information that will allow you to market to and connect with the prospect at a subsequent time.

Go For The Relationship Not The Sale

All too often, inbound advertising traffic is directed at shopping cart or registration pages. This leads to poor conversions due to insufficient information to make an informed decision. Instead incentives and more info should be the goal.

Lead Scoring

Many of the so-called “leads” you generate are not true potential buyers for your products. 'Demographic lead scoring' finds the customers who fit your target profile, and 'behavioral lead scoring' determines the buying behavior and signals to the system that they are ready to make a purchase.

Timely Contact

Our systems automatically assigns scores to each lead based on predetermined behavior, alerting you when prospects are ready to make a purchase, so they are followed up on in a timely and relevant manner.

List and Data Hygiene

Lists are one of the most important ingredients to a successful campaign. We help you target the correct audience, every time. Make no mistake, lists are key to the future of your business and the continued generation of new revenue streams.

The Right List Matters

Our data experts have been in the business for more than 30 years. We will help you define your market and assemble the B2B or B2C lists that perform best, by identifying demographics, lifestyle, psychographic, firmographic and transactional information.

Machine Learning

Let the power of machine learning and predictive analytics guide you to what works best. Our system capacity can run any combination of statistical variations, on hundreds of millions of records, simultaneously, in seconds.

Predictive Analytics

Predictive models are designed to identify prospects or customers who are most likely to respond to a specific direct marketing solicitation. Using self-learning algorithms and a closed loop data feed, the models get smarter over time, ensuring the best results possible.

Marketing Automation

Our system allows you to streamline, automate and measure your marketing tasks, so you can increase operational efficiency and grow revenue faster, because your campaigns get smarter and more effective over time.

Optimize ROI On Auto-Pilot

Our lead nurturing, lead scoring, and lead lifecycle management allows you to optimize campaigns automatically, including optimizing cross-sells, up-sells, retention and ROI, while you focus on your core business tasks.

Mobile SMS

Using mobile text messages to deliver discounts, coupons, surveys, appointment reminders and other offers is a great way to put your message in the pockets of customers or prospects who are on the move. Use QR codes, links & bar codes to grow your list.

Captivating Designs With Drag-N-Drop Simplicity

Use our Drag-N-Drop Editor to create the text message you want delivered, and link it to a mobile landing page. Even deliver coupons and discount codes into phones to be used when needed at the point of sale. Reduce your costs and increase your response rates.

Multi Channel Marketing

Using multi-channel marketing campaigns to deliver your message is an effective way to communicate with your prospects and customers using their preferred media. This can significantly increase your response rates, and turn marketing responses into intelligent data you can monetize.

Want A 300-400% Increase?

Multi-channel customers spend three to four times more than single-channel customers. To fully engage your prospects and customers, it’s not enough to get the right message, to the right person, at the right time—you have to use the right channel as well.

Personalized URLs (PURLs)

A “PURL” is a unique and personalized landing page created for each recipient of your direct mail or email marketing campaign which naturally increases response rates. For example: www. yoursite.com/VIP/John.Smith

Personalization = Monetization

A Personal URL can be customized using text, images, videos, or audio specifically targeting information for each person's needs or interests. PURLs are a very effective means of personalizing your communications when used in conjunction with direct mail campaigns.

Prospecting Database

We can provide you a targeted pool of prospects that have the same demographics, firmographics or buying characteristics as your best customers from our Top Tier B2B and B2C prospecting databases, and have them imported into your marketing funnel with the push of a button.

Quality Over Quantity

Our experts have held senior level executive roles at some of the largest direct marketing organizations in the U.S. . They know the data business, and all leads are not created equal. Most leads being sold are from email scrapers which offers low response rates and generally do not convert well at all.

QR Codes and Barcodes

QR codes are an effective way to deliver personalized content, can be used to open mobile landing pages which contain additional information and registration or survey forms. Then you can provide coupons, barcodes and discount codes that are stored in mobile devices and used when needed.

Create Dynamic Promotions

The use of QR codes creates a dynamic way to market to your prospects and create an extremely rich and engaging experience for your prospects. With the click of a mouse, now you can create mobile QR Codes and Barcodes for your mobile promotions like a pro.

ROI Reporting

Our analytic dashboard highlights the results of your multi-channel campaigns, drilling-down to the granular level, allowing you to segment your leads so you can refine your messaging and, most importantly, calculate your ROI on the marketing dollars spent.

Measuring ROI

Our analytic dashboard provides cumulative and transactional information to help you show the connection between marketing activities and business impact. You must have a process for measuring ROI in place, before you can shift your attention to improving it.

Social Media

Extend your reach by leveraging the power of Facebook, Twitter, LinkedIn, and YouTube with ONE click to promote your products and services, using educational videos, coupons, discount offers, sweepstakes, contests, and more.

One Click Syndication

By tying direct marketing, digital marketing and social media together, you can create a multi-channel campaign that is personalized, relevant and convenient for customers and prospects alike, so you can consistently get better results with less work.

Surveys

Deliver fully-customized surveys across multiple channels to collect the information you need. Using our platform, you can incorporate any number of questions into your landing pages, microsites or personalized URLs, with all responses being added to your database and appropriately segmented.

Maximize Your Results With Surveys

Surveys can be delivered by email, landing page, PURL or mobile phone number. Surveys are an excellent way to determine when a prospect will enter the buying stage, and gather valuable customer satisfaction data.

Technical Support

Our technical services include website development, landing page development, rich internet application development, mobile app creation, social media integrations and e-commerce applications.

Comprehensive Support

Our team can help determine your market profile and tap into vast amounts of B2B and B2C prospecting data, as well as develop apps for various platforms while maintaining performance, security, reliability and scaleability.

Testing and Optimization

A/B testing analyzes your email, landing pages, direct mail and website against current designs to determine what produces the best results, taking the guesswork out of the optimization process, enabling data-driven decisions that shift business conversations from “we think” to “we know.”

Measurable Impact

By measuring the impact that changes have on your metrics such as sign-ups, downloads, purchases, or whatever else your goals may be, you can ensure that every change produces positive results – from your offer, copy, color schemes, design layout, link placement and other changes.

Website Monitoring

Our API-enabled platform accepts triggers that automatically kick off timely & relevant campaigns targeting your prospects and customers, based upon where they are in the research and buying process, featuring the very products and services they researched.

Timely Relevant Responses

Upon a webpage visit, instantly kick off a trigger-based email campaign that provides marketing collateral that matches the products and services of the page they visited, providing timely and relevant information, so you can beat your competition to the sale.

All The Features To Take Your Business To The Next Level Now

Reach Your Prospects and Customers Across Multiple Channels

Display – Video – Email – Direct Mail – Telephone – SMS – Social Media

Imagine knowing all about the online digital behavior and purchase intent by examining how your prospects respond to each and every piece of advertising that they see…

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Frequently Asked Questions

Is your platform difficult to use?

No, our platform is extremely intuitive and only takes a few hours of training, compared to other platforms that can take weeks or even months.

What is the License Fee for your platform?

License fees relate to Platform Level chosen and the size of your database. Contact us for complete details.

How do I see what the platform looks like? 

Contact us if you would like to schedule an online demo from the comfort of your office.

Looking For More Details Or A Price Quote?

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